Blogging is a great way to get known on the internet. You can set up a blog in a short amount of time. Some sites are automated in their set up process. Overall, a blog is designed for frequent changes with updates. The search engines love new or fresh content and will bump up your blogs listing the more you post. You should be posting 2 to 3 times a week. But when your first get started online and are trying to get known, you need to power blog. Continue reading
When transferring your business online, you must market your business online just like you marketed your brick and mortar business. There are many ways to do this. Some ideas get great results. Some get average results. Just because you are online doesn't mean everyone will suddenly find you and come running to your business. You must decide where you need to market and how you will market. Here are some ideas to help you get started. Continue reading
Internet marketing can be easy to get hooked. When transferring your business online, you want to market to your ideal audience. Start with a blog or website. These can be easy to set up and can be targeted to promote a product or a service. They can be designed and set up for a small amount of money. How much money you spend in marketing to your customers will depend upon your skills as a copywriter. But there are some points that you should not spend money on or a minimum amount of money while marketing your business online. Continue reading
Are you ready to transfer your business online? Are you brand new to blogging? When starting a new blog or website, it is like starting a new business. No one will know you are there unless you tell them. When you have a brick and mortar business, you want to put your best foot forward and showcase your business. When you have an online business, it is the same principal. As Remarkablogger says you want to "create pillar content." In other words, you want to have ideas ready to go when you start your blog posts and have plenty of great content. Continue reading
Since V.P. Gore invented the internet, it has expanded and is constantly changing. To transfer a business online, there are some basic information you need before taking the first step. One of my favorite internet gurus that teaches Writing On The Web is Patsy Krakoff of the Blog Squad. In her recent post, she tells some friends who are retired and considering starting a business online some helpful tips. Continue reading
A way to get clients to you website or blog is to attract them with headlines. People will read your blog or website differently. Some will read every word. Some will scan and read the headlines or the first sentence in each paragraph. But to attract both types, you need to have great headlines. Continue reading
As a small business owner, marketing your business is a strategy is to help your grow. Marketing can be done online or offline. Ten things to rock your business in a tough economy gives great ideas to market your business. My favorite is number 1, where he tells you how to compete on value. Many people when you quote a price will ask you if can go lower. You must show that your product or service has more value. He recommends that you don't start competing by lowering your price. I strongly agree. If you change your price by lowering it, then it sounds like you are bargain basement product that will sell to the lowest bidder.
When you have a product or service to sell, set your price and stick to it. Many customers want extras. So, include something to make them feel special. If you don't have a product to include, send a post card, birthday card, or anniversary card. The customer will feel special because you remembered them and their purchase. That feeling will remain and they will think of you next time they need your services or products. He recommends you "don't cut back on marketing." He says by increasing your marketing during tough times you are stealing away potential customers from companies who do cut back. Remember, the customer always comes first. What are you giving away to make your customers feel special?
By now, I know you busy blogging and updating content to your blog. I recommend that you post to your blog 2 to 3 times a week. If that sounds like a lot or if you don't have the time to log online 3 different times and post, there is another way to post to your blog. You can post date a blog post. Continue reading
A blog (or weblog) is another way to market your business. When local customers need a problem solved, they may look in the yellow pages. But a new generation will look online for that solution. Therefore, you need a web presence. You need to have a website or blog that tells about your business.
Here are five ideas to showcase your business online with a blog or website:
1. Show and describe your products. Tell those customers how your product is better than all the rest on the market.
2. Tell stories. Tell potential customers what happened the other day when a customer called with a certain problem. Stories will help the customer relate better to you on the 'know, like, and trust' factor and are more likely to purchase from you.
3. Tell about a problem that a customer had and how you solved it. Lots of people have the same problem. If they read about how you solved a similar problem, they know you can solve their problem and will hire you.
4. Educate and inform. The business you are in may not be known to a lot of people. Explain what you do within your realm of business and why.
5. Sell 24/7. Since you will be online with a website or blog, you will be selling 24/7. Whether you are sitting at a computer at the exact moment a customer makes a purchase or you are sound asleep, you business is selling itself.
Remember to breathe. The internet can be overwhelming if you let it. Take a break, breathe, and move on to the next sale. What do you want your blog to do for you?
When transferring your business online, there are several ways to market your business and get your name out there. One common method is to write articles. When you write articles, you are educating people about a particular aspect of your business. You don't need to write about your hours or your location. Instead, write about a problem you had last week and how you solved it for one of your customers.
There are several article marketing companies online but start with the free ones. If you find yourself writing several articles a week, you might consider the paid distribution services. But work up to that. Start small and add on. Set a goal of writing 2 articles a week. If you are able to stick to a schedule and write continuously, increase the number of articles you write weekly.
At the bottom of Ezine Articles, the last paragraph is called a resource box. In that resource box, you can tell in one or two sentences a little about your business. You can also have a link to connect back to your business website or blog. Getting your business name out there is another marketing idea to transfer your business online. How many articles can you write this week?