Most people associate customer service as an option to use when you have an issue with a product, service or a company in general. While this is absolutely true, a customer service desk can be a fantastic way to connect with your customers, regardless of any issues. Customer service improves customer relations.
Returns and Complaints
Of course nobody wants to see any returns come back in their business, and who wants to deal with complainers? But, both of these things are all part of running a business.
What is important is the way you deal with problems. Once you acknowledge that people will have issues, then you can set up an effective system to deal with things.
If you sell any type of product or service people will need a way to contact you after their purchase. If a product is defective, it will need to be replaced, and the easier you make this the happier your customer will be.
Most consumers understand that a defective product slips through the manufacturing process. If you quickly replace the defective item with a new one, you won't lose the sale. However, if you make it difficult for your customers to figure out how do a return, they will most likely not purchase from you again.
Customer Service Improves Customer Relations
Sometimes a product just doesn't meet your expectations. No doubt you have experienced this at some time. The sales page and reviews looked fabulous and yet when you used the product, you did not see the results you had expected. So why wouldn't you ask for a refund?
Whether your business is online or offline you need to make it easy for customers to process a return. The process may be as simple as returning the item to you for an exchange. Or you may need to set up a support system so a ticket can be created.
If you run an online business there are plenty of support desk systems you can use. Your hosting company can help you install a free one on your website and this only takes a few minutes to set up. A good one is the Hesk support system. It looks professional and is easy to use.
Once installed have a clear link to the support system on your website. Place it on your contact page. You may want to add a link to it in your customer receipts. Make it visible and easy to find.
Just the fact that you offer a support system for customer service means that you understand that some customers may have issues. Plus you are willing to deal with them in a timely fashion. Customer service improves customer relations.