Consumer research drives traffic to your site. But once there, it is up to you to keep your customers there and lead them to make a purchase from you. The Practical Ecommerce post tells why consumers are ready to jump to make a purchase and the process they must go through to give you their money. Read the rest of this entry

When you promote a product or service online, you must market and advertise it. Customers must be able to find you and your products or services. They must come to your sales letter. Once there, it is up to you to keep them there with compelling headlines and great information. Read the rest of this entry

Now that you have decided to move your business online, gaining clients will be at the top of your list. How do you gain clients? Through copy writing. There are three components that you need to incorporate into your web design according to Cathy Goodwin. She presents her ideas in quick, simple, easy to understand steps.
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