What happens when notable celebrities, business owners, and other personalities do something bad? The people on the Internet hate them. Smear campaigns, making jokes, and even rants are just some of the possible outlets of people who have a disdain for entities with bad reputation. Sure, it seems fun when it’s happening to other people but you won’t be able to say the same thing when it happens to you. A business owner’s worst enemy or a professional’s worst nightmare is a bad reputation.
Your business reputation is an ideal or a concept of how people perceive you. Michael Jackson has a reputation for being a good singer and a disturbed man. Tiger Woods has a reputation of being an excellent golfer and a womanizer. Your business can either have a good or bad reputation, not both.
Business Reputation Management
If your business is disparaged online or your professional career is going down the drain, there’s only one thing you can do: REPUTATION MANAGEMENT.
Reputation management is the process of looking after your personal or business reputation. This can also be done online, or what we call online reputation management. Basically, the process here revolves around the manipulation of information in order to change the perception of people towards your business or career. This is also a process that helps monitor your consumer forums and other websites to check what other people have to say about your company and products.
Business Reputation Online
Online reputation management works its “manipulation” skills via the production of positive pieces of content and combine them with Internet marketing strategies like SEO (search engine optimization), press releases, and copywriting. These three factors can also increase your website or brand’s search engine visibility: the more praises you have, the more chances of you showing up on the first few pages of the search engines.
Oftentimes, business owners would wonder if they really need this process. To some extent, it can’t be avoided when customers post something bad about your business. They are entitled to their feedback and opinion, but what you can avoid is the extent of the damage done by this negative piece of content. Reputation management is a process that tries to remedy a bad situation or to help improve the reputation of a start-up company from scratch. In an imaginary world, business owners wouldn’t need to worry about getting bad reviews because they’d all get praises from their customers. Sadly, this is not the case.
How would you handle a bad business reputation?