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Brick And Mortar Business Use SEO For Business
By Carol Farbe | January 10, 2012
SEO or Search Engine Optimization is how people find you on the internet. When someone is reaching on the internet, they will type in certain keywords in a search bar like Google or Yahoo or Bing. Those keywords will lead them to your site IF you used those exact keywords when you posted to your blog. For example, if you type in stress relief, you see there are 46 million results for that exact keyword. If I type in ‘stress relief holidays’ it finds 3.3 million sites. If you describe it even more, ‘stress relief Christmas holidays 2012’ you would see 1.6 million results. What I am saying is the more you describe the title of your blog using descriptive keywords, the less competition you have. That means the more business you have or people visiting your site.
“SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.”
This blog is based on having a brick and mortar business or a service business that would like the phone to ring by transferring their business to an online presence. You can see that I used the keywords ‘transfer business online’ as my keyword. But sometimes those specific keywords get mixed up with a business that wants to transfer money online. That means I have to work harder to get folks to come to my site.
The domain name you choose for your business should include keywords that are relevant to your business. They should be keywords that potential customers will type in the search bar to find you to answer their problem. The best place to find domains is Go Daddy. On their site is a small search box that anyone can type in keyword rich domain ideas to see if it is available for no charge and no commitment. We all think we can come up with a great name only to see that someone else has already purchased it. The dot com is the most popular. I don’t use the dot org, dot net, etc.
Remember to use the keywords as your page names too. When entering a new post in WordPress, look at the top next to the title. You will see ‘permalink’ where you can ‘edit’ the title of your blog posts. Make sure you edit your title of your post to include your keywords. This, too, will help your SEO.
The idea is to grow your business online. You can do that through SEO by using keywords for your niche. What keywords are you using to get customers to your blog?
Topics: Search Engine Optimization | No Comments »