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Copywriting Your Blog
By Carol Farbe | March 9, 2010
Copywriting is a way to promote your blog, your business or you. Your copywriting is used as promotional marketing. The purpose should be to persuade your readers by taking that call to action. In other works, you want them to buy your products or services. But you can also persuade them not to buy your products or services through your writing.
You need to improve your writing skills. An old TV program called Dragnet used to have a saying, “just the facts, Ma’am.” I think blogs can start there with the facts about your company. What products do you offer? What services do you provide? But then you need to take it a step further and add a personal aspect. You need to tell stories of how you got into that business in the first place. You need to tell how you helped your customers and solved their problems. Having testimonials on your site can only help your business.
At the mention of ‘writing tips,’ people clam up remembering their high school English teacher. But forget her and move into the present. What do you read online that may be influencing your writing? How does that writing differ from yours? How can you improve your writing? Practice is the short answer. But many people have provided their tips to make you a better writer. I always suggest you start small. Take one idea and use it. When you master it, then you can move on. How has your writing improved over the last year?
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