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Market Your Business Using Google
By Carol Farbe | December 1, 2009
Google is an online search tool that can be used to build your business. Have your started a Google alert? They are easy to set up. You should have one for your business and your name. Then take it a step further and set up an alert for your keywords. This will tell you how many people on the internet are thinking like you do and if they are typing in the same keywords that you think they are typing in. If you set one up and do not receive any notifications, then your keywords are not as popular as you think. You may need to rethink those keywords.
Another Google keyword tool to use for your business is Google Analytics. Once installed on your site, this tool will tell you how many visitors you have coming to your site and where they are coming from. If you have traffic coming from a particular site, you may spend more time on how to increase your sales from that site. The analytics will tell you which pages they visited on your site and how long they stayed. You are getting your traffic to your site because of the keywords you choose to use. If you are not getting traffic to your site, try changing your keywords. Keywords are the key to increasing traffic to your site. How are you marketing your site with Google?
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