Copywriting Your Blog
By Carol Farbe | March 9, 2010
Copywriting is a way to promote your blog, your business or you. Your copywriting is used as promotional marketing. The purpose should be to persuade your readers by taking that call to action. In other works, you want them to buy your products or services. But you can also persuade them not to buy your products or services through your writing. Read the rest of this entry »
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2 Blogging Platforms
By Carol Farbe | March 2, 2010
To transfer your brick and mortar business online, you need a blog or website. As I’ve said before, a website is static. You make very little changes to a website. You basically put it up there and forget about it. But a blog is completely different. It shows a different aspect of your business. In a blog, you can tell stories of how you have helped your customers. You can educate your customer audience from your personal experience. You can tell of advertised specials and give specifics of how that special will help your customers. But what kind of blog should you go with? Read the rest of this entry »
Topics: Beginning Steps | No Comments »
Increase Effective Blogging
By Carol Farbe | February 23, 2010
Blogging is a way to increase the exposure of your business on the internet. Blogging is not social marketing. If you want to be social, go to the social networking sites like Face Book or Twitter. I am not interested in what you had for breakfast. This blog is for businesses to grow and expand to the internet. Your breakfast, or mine, has nothing to do with that. Your posts need to be effective through a high impact post with great content. Do you know how to deliver the highest impact with each post? Read the rest of this entry »
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Content Marketing Is Advertising
By Carol Farbe | February 17, 2010
Content on your blog is essential. Whether you are a small business just starting out or an established brick and mortar business that has been around for many years, your content is your marketing. You market yourself. You market your business. Your blog and website are the tools you use to reach your market. You need to stand out from among the 900,000 other blogs post today. Your content is what will make you unique. It is also what will make sales for your business. Read the rest of this entry »
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Saints Win Superbowl In 2010
By Carol Farbe | February 8, 2010
Did you watch the Superbowl this week? Did you see the New Orleans Saints win their first Superbowl title? They worked hard all season to achieve the goals they set out for themselves. Each week they took it one day and one game at a time. They studied their opponents and set a game plan. They put into action what is needed to reach their goal. Your blog or website is a a lot like a football game. Read the rest of this entry »
Topics: List Building | No Comments »
Email Messaging
By Carol Farbe | February 3, 2010
Email messaging is important to your growing business. You can receive orders via email. You can receive questions via email that can be answered in your blog post. That’s a great source of blog ideas. But the amount of time you spend on email can directly affect your business. If you are leaving your email open all day, you will know the moment someone emails you. Of course, you will want to go and read it. That can be a time waster. It is better to schedule when you can open your email, go through it and then close it until the next scheduled time. Scheduling to open your email will save you time and help you be more productive throughout the day. Read the rest of this entry »
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Increase Traffic To Your Blog
By Carol Farbe | January 27, 2010
As you start your blog, you wonder if it will be the next greatest invention that everyone must have. Did you pick a great domain name? Did you install every plug-in you could find? But if your blog doesn’t grow over a short amount of time, you may begin to wonder why. Read the rest of this entry »
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Blog Post Ideas For Content
By Carol Farbe | January 20, 2010
As you transfer your business online, a blog or website can inform customers about the specifics of your business. On a website, you can showcase your products or packages. On a blog, you can write directly to potential customers. But where do you get your blog ideas?
In one of Joan Stewart’s post on her blog, The Publicity Hound breaks it down into several quick ideas. Sometimes the ideas are right in front of you. Have you checked your email today? Some people check it hourly or just keep it open all day long. But that is time consuming. Reading every email that comes in immediately can be a time waster. Instead, check your email daily and respond to it. Many of us receive questions through our email. You can respond to that email directly or you can answer that question in one of your blog post.
You can take that question and answer, expand on it, then post it in your newsletter as an article within your industry. You can fill up a newsletter with questions your customers have asked. Is there one question that customers ask repeatedly? That tells you there is interest in that topic. Where do you get your blog post ideas from?
Topics: Blog | No Comments »
Blogging For Business
By Carol Farbe | January 12, 2010
As the New Year starts, it’s time to review last year’s habits and plan for this year. There are questions you should review to help your business grow. How many times did you post to your blog last year? Was it twice a week? Was it once a month? Or did you post irregularly like whenever you felt like it? The people on your list become familiar and get to know you through your posts. If you are not posting regularly, you may be loosing potential customers. Once people get to know you, they like you, and will purchase from you. Read the rest of this entry »
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Be Productive This Year
By Carol Farbe | January 6, 2010
As the state of a New Year begins, people tend to make New Year’s Resolutions. But many fall by the way side by the middle of February. Instead of making resolutions, why not make goals? There is a difference. A resolution is something you want to change, like loosing weight, or eating healthy. A goal should be something you want to achieve in your business. It is a step or series of steps you need to take to become more productive in your business. Read the rest of this entry »
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